Amy Robertson is about as natural as a Canadian can be.
Without a trace of makeup, her blond hair usually cinched in a ponytail, the former organic farmer and health-food store clerk from
But what she discovered shocked her -- her clean-living body was distressingly polluted with heavy metals and PCBs. If the 43-year-old is disciplined about what goes into her mouth, she is anything but when it comes to what she puts on her skin. Inspecting her herbal shampoo label for the first time, she finds cocamidopropyl hydroxysultaine and methyl cocoyl taurate, the stuff of chemistry labs.
"I've always said to the kids, 'If you can't pronounce an ingredient, we won't buy it,' " Ms. Robertson says. "But I have obviously not been that good with cosmetics."
Few have. While Canadians have become savvy about chemicals in their food -- scanning package labels and paying premium prices for organic produce -- little mention has been made of the chemicals that clean our hair and moisturize our skin day in and day out.
Yet some of the 10,000 ingredients in beauty products are suspected or confirmed carcinogens, hormone-mimicking chemicals or substances linked to birth defects. And in an age of increasing fear over chemical exposures, the $5.3-billion cosmetics industry is poised to become the new frontier for health and eco-minded consumers.
Under new federal rules that came into force late last year, cosmetics companies selling products in Canada are compelled to list ingredients on their packages -- a move that has brought this country closer into line with Europe and the United States, where, for some, checking the label on a lipstick is as routine as reading a cereal box.
Some cosmetics ingredients will also go under the microscope when
And later this month hearings will begin in
Outside
"The fact is, we're using so many different cosmetics and we're putting them directly onto our skin," says Madeleine Bird, a
But while even those in the Canadian cosmetics industry laud the move to list contents on packaging, many consumers are discovering that these labels are hardly founts of information. Ingredients are listed by unfamiliar Latin names that obscure even benign substances -- shea butter becomes butyrospermum parkii.
Unless shoppers splurge on an $1,100 dictionary to cross-reference ingredients, they are left no wiser than they were before the new rules. This is why the Canadian Cancer Society is tossing around the idea of a colour-coded logo that would flag possible carcinogens. The Canadian Strategy for Cancer Control committee also has product labelling on their agenda.
"When you pick up something at the grocery store, it should immediately tell you something about what's in that substance [so] you can make an informed decision," says Heather Logan, the director of cancer control policy at the Canadian Cancer Society. "We don't have that yet."
Aside from labelling, Health
In the
"There are some ingredients that have benefits and some risk as well," says Carl Carter, director of the Canadian Cosmetic, Toiletry and Fragrance Association. "But our feeling is that under the Canadian regulatory system, we are very confident about the safety of the substances that are used."
Some health and environmental activists don't agree. They want Health
The battle comes back to science. Research on chemicals in cosmetics is spotty. Many compounds have never been studied. Others are linked to cancer or birth defects in animals but not people -- or show a link to cancer, but at far higher doses than the levels present in cosmetics. In fact, the studies making the airtight case connecting compounds to cancer are few.
To the industry, these studies suggest that their products are safe. To activists, the science overlooks the fact these minute chemical exposures in cosmetics are repeated with successive products -- soap, deodorant, makeup -- every day.
But even where conclusive scientific evidence exists, it has not swayed health authorities in
In the face of this, the Washington-based Environmental Working Group started an online listing called Skin Deep that ranks the safety of 14,000 cosmetics -- about half of those on the market -- according to their safety as determined by the research available.
And for the past four years, the Campaign for Safe Cosmetics in the
Meanwhile, growing unease about cosmetics is boosting sales of alternative products -- both at health-food stores and grocery chains. Some of these products have simply disguised suspect ingredients in earthy-looking packaging touting "natural" or "herbal" properties. But a growing number of companies are starting to sell chemical-free cosmetics. And a
New cosmetics brands are also emerging. Alain Menard and his wife, Karen Clark, started the Green Beaver Company in Hawkesbury, near
Mr. Menard welcomes the new labelling law in
But he, too, worries about the confounding Latin names, fearing that customers will feel threatened by natural ingredients that sound like chemicals. "There may be some confusion about what these terms mean," he says.
Take Ms. Robertson. As she reads through the label on her shampoo, the names grow longer and more complicated. As hair-care products go, it ranks among the more benign. Still, it does contain methyl, ethyl, propyl and butyl parabens. In the bottle are ingredients considered to be toxic, endocrine disruptors and harmful to wildlife -- a rude shock to the Vancouverite, who buys her cosmetics at a health-food store.
"To be quite honest, I'd never read down that whole ingredient list until now," she says. "I don't know what all the parabens are."
Margaret Philp is a feature writer with The Globe and Mail.
Pretty dangerous
Some compounds in personal-care products are worth watching out for.
Lead acetate: A known reproductive toxin banned in the European Union but found in some hair dyes and cleansers in
Formaldehyde: A known carcinogen found in some nail products.
Toluene: A possible reproductive or developmental toxin found in some nail polishes.
Petroleum distillates: Possible carcinogen prohibited in the EU, but found in some mascara, perfume and lipstick in
Ethyl acrylate: A possible carcinogen found in some mascara.
Coal tar: A known carcinogen found in dandruff shampoos, anti-itch creams and hair dyes.
Dibutyl phthalate: An endocrine disruptor and possible reproductive or developmental toxin found in some nail polish, perfume and hair spray.
Sodium lauryl sulfate: A skin irritant prone to contamination by a probable carcinogen called 1,4-dioxane used in many soaps and shampoos for its foaming properties.
Methyl, propyl, butyl and ethyl paraben: Endocrine disruptors and possible breast carcinogens used as a preservative in cosmetics such as lotions and shampoos.
-- Margaret Philp
Source: Campaign for Safe Cosmetics, Environmental Working Group
Source: theGlobeandMail.com (April 14, 2007)
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